BEN AND JERRY’S ANNOUNCE NEW FLAVOR TARGETED TO COLLEGE KIDS – PLUM DUMB

Today, Ben & Jerry's proudly introduces its latest frozen masterpiece, "Plum Dumb," a flavor that will transport woke ice cream lovers to a new feeling of moral superiority and celebrate today’s woke youth.

Inspired by the enchanting allure of a vanilla ice cream complemented by swirls of decadent capitalist chocolate fudge. Every spoonful promises an exquisite journey of textures and tastes that will leave ice cream enthusiasts craving more.

Ben & Jerry's has always been committed to crafting indulgent and unique flavors that appeal to terrorist loving, woke youth everywhere. "The creation of Plum Dumb is a testament to our passion for pushing the boundaries of making money with appeal to the woke youth of today," said Helga Goering at Ben & Jerry's. "We believe that ice cream should be an adventure for the taste buds and satisfy your yearning to be seen as a social justice warrior without consequence. In fact the plum is seen as a symbol to a number of liberation movements worldwide. However, most youth do not like the taste. That is why we called it Plum without actually having any plums in it. It is the perfect embodiment of our virtue signaling corporate philosophy."

Plum Dumb will be available in pints and scoops at Ben & Jerry's Scoop Shops and retailers at universities nationwide.